> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uplifter-curling.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Who receives an email campaign?

> The Send To audiences, the Refine the audience filters, and how curlers without a login are reached.

<Note>
  **Must know**

  * **All Members** reaches every curler on your roster, one email each, even those who never created a login: their own login address first, otherwise the email on their profile, otherwise their primary guardian. (The on-screen description of this audience says "guardians"; it is the whole roster.)
  * Any **Refine the audience** filter drops contacts who have no account. If you need a filtered list to include login-less curlers, use the league audiences instead of a refinement.
  * The recipient list is frozen when you save: "This segment is saved as the exact recipient list resolved now".
  * Opt-outs are honoured per club and cannot be overridden by the campaign's classification.
  * Every audience stays inside your club. Programs, instances, membership types and events must be your club's own. Individually picked accounts (**Specific Guardians**) must be linked to your club: your staff, your members, guardians of your members, or someone your club has invoiced. Anyone else resolves to nobody, in the preview, the recipient count and the send itself.
</Note>

**Send To** offers eight audiences:

| Audience | Who gets it |
| - | - |
| **All Staff & Users** | staff members, coaches and admins |
| **All Members** | every curler on the roster (one contact each) |
| **All Program Registrants** | accounts with a curler enrolled in any active program |
| **Program Registrants (Any Instance)** | pick a **Program** |
| **Program Registrants (Specific Instance)** | pick a **Program** and an **Instance** |
| **Membership Holders** | pick **Membership Types** (shown when the Memberships feature is on) |
| **Specific Guardians** | search and tick individual accounts |
| **All Guardians** | every account that holds a curler |

For league, program and membership audiences each curler's login plus every guardian is emailed; the profile email is only a fallback.

**Refine the audience** ("Filters combine: a recipient must match every one you set") adds **Membership status** (**Any membership status**, **Current members only**, **Lapsed / non-members**), **Leagues** (with **Show unpublished / past leagues**), and — once exactly one league is selected — **Divisions** and **Sessions**.

A recipient with no login receives a "mailto" to the club's address in place of the one-click unsubscribe link, since there is no account to opt out.

**Related:** [How do I send an email campaign?](/club/communications/how-do-i-send-an-email-campaign) · [How do I email one league?](/club/communications/how-do-i-email-one-league) · [How do I find a member?](/club/memberships-and-members/how-do-i-find-a-member)


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